First of all, let me wish you a very Happy New Year 2015! After a long time, I found time to write a blog in the beginning of the 2015. Being a digital marketer, I make sure to keep myself updated about the ups and downs in the digital marketing world. We have seen a lot of drastic changes in Google algorithms in the 2014 and they are still on.
In this blog, I am going to write about mobile marketing which is a crucial part of digital marketing. More so, because these days, most of the people are using mobile devices to accomplish their daily tasks. During such times, we need to apply proper strategies while marketing our own brand to get noticed by targeted audiences. Here are the tips to do so:
Pick accurate keywords: Yes, Keywords matter a lot! Always! Whether it is a website or a mobile app, proper keyword usage very important for mobile marketing just the way it is for content marketing. Put yourself in the shoes of your customer and choose customer-oriented keywords. There are a plenty of tools available on the web which can help you to select proper keywords. I would recommend keyword planner, which I personally use.
Build strong connections with customers: For the last few years, it has been noticed that mobile marketing strategy is very useful and much easier to connect with your target customers rather than applying old search engine marketing techniques. So your website has a currently running offer, do not forget to add it on you mobile website because you customers are mostly connected with you through their smart phones and not desktops.
Be creative with your website: Make eye catching graphic web design, use call to action in a different ways because users are often looking for an interactive feature while using their mobile devices. Get inventive in order to grab user engagement.
Responsive and compatible website : Make sure that your website is device-oriented and compatible with all platforms and browsers.
These tips might helpful to digital marketing professionals. Keep sharing!